RYSE Marketing & Communications CEO, Erik Mason, was recently selected to be a guest speaker at the Outdoor Retailer Winter Market 2015 show in Salt Lake City, Utah. His track session, The Silent Brand and Profitability Killer: Features, Functions, Benefits (FFB) Marketing vs. Inspired Brands™ Marketing, will feature discussions about how to create more meaningful, durable brand experiences by creating more emotional connections with target audiences.
