Welcome to the Matter of Why Blog! We’re thrilled you stopped by. Though you have “arrived” here you’ll find it is more than a destination, but rather a state of mind. Why should you care? Because we share provocative ideas on all the various marketing and communications specialties to help create and elevate Inspired Brands™.
While we don’t always have all the answers (and who does really?), we tirelessly seek them out to help better ourselves, our clients, and peers. Why? Because we love elevating the esteem for marketing and communications professionals by solving tough brand, marketing, and communications challenges.
Are there any rules to play here? Yes, but they’re pretty basic. Without getting overly burdensome we simply ask that you behave in a way that would make your [insert influential figure of choice; mom, spouse, Chuck Norris] proud. We ask that you keep your commentary on-topic, and provide something of substance in return. If you like what you find here we’d be honored if you shared it with others on your social media platform of choice.